Baked Online

Baked Online was founded by South African influencer, Aisha Baker. The Baked Online platform encompasses everything Aisha represents as a woman who loves all things fashion, beauty, media and motherhood.

Client: Baked Online
Date: 2019
Services: UX/UI
Photography: Tegan Smith

Project Scope

Aisha hired our team to reimagine the Baked Online platform and transform it in to an online portal that drives meaningful conversation between millennial women. The UX and UI needed to be seamless and allow for multiple forms of media including podcasts, video, long post types as well as a “Shop my Instagram” space for sponspored content.

To compliment the new site, we gave the brand an update with a fresh colour palette and typography.

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