Lily Water

A new logo and brand identity, the project included everything from print collateral, a portfolio website as well as a brand shoot and digital strategy.

The main objective of this project was to move the brand away from its original playful feel and reintroduce RushTush as a classic and mature lifestyle brand with a fierce and bold energy.

We wanted to create a high end yet friendly brand experience that reflects a global and timeless feel, in a clean and minimalistic way. We utilised a monochromatic colour palette mixed with serif yet contemporary typography.


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