RushTush is a health and beauty brand founded by personal trainer and online couch, Rushda Moosajee. Rushda has built an online community based on a portfolio of training guides that have changed the lives of women and their families all over the world.

Art Direction: Jessie Bell
Photography: Shezan Photography


Brand Direction & Strategy
Logo Design
Digital Collateral
Web Design
Digital Marketing


Scamp was tasked with creating a strategy and updated brand identity that aligned with the RushTush vision and new direction it was heading. The main objective of this project was to move the brand away from its original playful feel and reintroduce RushTush as a classic and mature lifestyle brand with a fierce and bold energy.

We worked with Rushda to redevelop every level of the brand, from the logo and brand identity to an updated e-commerce experience with updated eBook designs and packaging design for a range of pharmaceutical, skincare and lip care products. The updated look focused on a clean, classic and high end feeling inspired by fashion labels like Chanel and Burberry. The new identity has been a major success, becoming a recognisable brand with offline and online, drawing in unique customers, and developing a new level of engagement with audiences online. 

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