Street Lines®

Brand identity framework, strategy and naming for the advisory group with a mission to create equity in the workplace.

The Street Lines rebrand needed to meet a number of short, medium and longterm company goals. From diversifying the brands market to launching a physical store, the brief was to create an engaging and user friendly brand that translates across digital and print mediums seamlessly.

We wanted to convey a message of confidence and luxury while still keeping with the approachability of the original brand tone. We stuck to a monochrome colour palette paired with bold sans serif typography to reinforce the brand’s stance.

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