Street Lines is a local online women’s retailer. They approached us in 2020 to do a complete revamp of their brand to match their growing business.
The rebrand needed to meet a number of short, medium and longterm company goals. From diversifying the brands market to launching a physical store, the brief was to create an engaging and user friendly brand that translates across digital and print mediums seamlessly.
We wanted to convey a message of confidence and luxury while still keeping with the approachability of the original brand tone. We stuck to a monochrome colour palette paired with bold sans serif typography to reinforce the brand’s stance.
Logo & Branding
Creative Direction & Styling by Jessie Bell
Photography by Achmat Booley