Bin Rashied Pizza & Grills
Creative Direction
Content Creation
Website Design & Development
Retail Design
Packaging
For three years, Scamp has partnered with Bin Rashied to bring their brand to life—not simply to make it seen, but to make it matter. We took a local, family-owned pizza business and pushed it further, turning its digital footprint into a brand with personality—one that engages, entertains and speaks directly to its audience. During our partnership, Bin Rashied has grown from six to nine thriving branches, with more on the way. We’ve also grown its Instagram following from 10k to 20.8k, driven largely through organic content and influencer collaborations, with paid media introduced later in 2025.
In 2025, a social-led public voting campaign helped Bin Rashied earn a nomination as Cape Town’s third-best takeaway spot in KFM’s Best of the Cape awards—turning its online community into active advocates for the brand.
Scamp acts as Bin Rashied’s full-service creative partner, balancing bold ideas with disciplined execution across every touchpoint. We lead the brand’s content creation across photography, video and social media campaigns, helping it connect with its growing audience and drive foot traffic. Beyond content, our partnership extends to web development, retail signage, interior design and menu design—ensuring a cohesive brand experience both online and in-store.
