Vault On Bree
Designed to encourage conversation, connection and creativity.

@vaultonbree

Creative Direction
Art Direction
3D Animation
Brand Development
Content Development & Marketing
Photography
Videography
Video Editing
Merchandise Design

G-Star RAW South Africa brought us in as partners to define the visual identity and launch strategy for their concept space, “Vault on Bree.”
Together, we positioned Vault on Bree as more than a store – a vital cultural platform for artists, musicians, and designers.
Working closely with the G-Star RAW team, we shaped an exclusive, high-end, and suspenseful teaser campaign that introduced the space as a new chapter for Bree Street – true to G-Star’s international standard, and built to earn organic reach and hype rather than force it.
That collaboration extended into the visual identity system itself, where we balanced G-Star RAW’s established industrial aesthetic with the fresh, experimental energy the Vault on Bree team wanted for their new cultural hub. Clarity came through a shared commitment to a clean, minimal, yet bold graphic language and colour palette — one that kept the featured art and fashion as the undisputed focal point.
The launch strategy was built to establish Vault on Bree as a curator of authentic, underground culture in its own right. Alongside the team, we drove excitement and foot traffic by pairing bold ideas – targeted social media campaigns, exclusive launch events featuring prominent local DJs and artists – with the disciplined craft of collaborations with key cultural influencers such as Fuego. The result performed as powerfully as it inspired.